Kendal

Set up individualized email for Sales staff at Exa.

• Write personalize message to all appointments seen in the past month.
• Add names after each appointment. Enter from personal URL.  Hold lead for 3 months, then re-enter sales cycle.
• Timed messages, split test timing and conversion.

Company email marketing:

• Instead of sending one email every 2 months with 4 articles – send 4 articles in separate emails every 2 weeks
• Include all the article in email instead of needing to link to article.
• Produce mix of method of communicating message – video, slideshow, questionnaires and interactive training material
• Collate all reference material into fields of interest. Upload to this site with brief for writers (password protect page) Minimum of 2 articles for each subject