27thJanuary
Kendal
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Marketing Plans

4 Essential Social Media Tools

Social media is an important marketing component for many ecommerce merchants. As such, effectively managing engagement on sites like Facebook, Twitter, LinkedIn and YouTube is critical. The following is a list of four tools that I use for my own business — and my clients’ businesses. These four tools help conserve the time needed for engagement and, yet, cover social network monitoring, content production, syndication and ongoing community management. While no one tool does everything, I opt for those that are the …

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26thJanuary
Kendal
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Marketing Plans

WordPress Plugins

Here is our list of what we believe is the ten essential Plugins for  WordPress blogs  for Internet Marketers. Please feel free to comment below and let us know what you think.  If you have any suggestions of other plugins leave the details below. Note that the list is not in any particular order. #1 All in One SEO Pack As the name suggest a fantastic “all in one” plugin for SEO on your blog.  Saves you having to load …

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26thJanuary
Kendal
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Marketing Plans

Email Marketing

Set up individualized email for Sales staff at Exa.

  • Write personalize message to all appointments seen in the past month.
  • Add names after each appointment. Enter from personal URL.  Hold lead for 3 months, then re-enter sales cycle.
  • Timed messages, split test timing and conversion.
Company email marketing:
  • Instead of sending one email every 2 months with 4 articles – send 4 articles in separate emails every 2 weeks
  • Include all the article in email instead of needing to link to article.
  • Produce mix of method of …

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26thJanuary
Kendal
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Marketing Plans

Digital Strategy

Digital Strategy for 2012. Using a budget of >$1,000 per month, use oDesk to oursource the following functions:

  • Re-write e-books on range of subjects, supply two source material and rewrite drafts. Then final edit at Exa.
  • Get designers to produce professional branded material for lead generation and data base building.
  • Outsource back-linking with levels depending on standard, aggressive and conqueror status
  • Create unique page for each target keyword, link to URL, direct link back-links to each keyword phrase as well as home page
Outsource to: Jayamma Rakonda:
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